Nettet31. des. 2015 · 2002) model is Elaboration Likelihood Model which was formulated by Richard E. P etty and John T. Cacioppo. ELM asserts that there are two different ways in which people process communication. NettetElaboration Likelihood Model of Persuasion“ erläutern Richard E. Petty und John T. Cacioppo die sieben grundlegenden Postulate des Modells und stützen diese mit zahlreichen empirischen Studien. Das in der Sozialpsychologie ent-standene Modell ist seit nunmehr etwa 40 Jahren ein zentrales Konzept zur Er-

Richard E. Petty, University of Missouri-Columbia

NettetRichard E. Petty, John T. Cacioppo (1984), "SOURCE FACTORS AND THE ELABORATION LIKELIHOOD MODEL OF PERSUASION", in Advances in Consumer … http://www.communicationcache.com/uploads/1/0/8/8/10887248/source_factors_and_the_elaboration_likelihood_model_of_persuasion.pdf coffs harbour to do

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NettetRichard E. Petty and John T. Cacioppo, The Elaboration Likelihood Model of Persuasion (New York: Academic Press, 1986). Timothy C. Brock and Sharon Shavitt, Persuasion: Psychological Insights and Perspectives (Chicago: Allyn & Bacon, 1999). George W. Bush, Press Conference from the Oval Office, September 13, 2001. NettetOther articles where John Cacioppo is discussed: persuasion: …in 1980 by American psychologists John Cacioppo and Richard Petty. The ELM emphasizes the cognitive … Nettet31. des. 1986 · According to the Elaboration Likelihood Model (ELM) [58], messages are more likely to be processed in detail when people are highly involved in an issue [44]. ... John T Cacioppo; Richard E Petty; coffs harbour to bundaberg